By Yemisi SULEIMAN
Regional screening for the Face of Sleek kicked off with the first phase whichÂ held inÂ AbujaÂ last Thursday. About ninety hopefuls, most of them university undergraduatesÂ thronged the Sleek Studio, Blommsbury Plaza, Adetokunboh Ademola Crescent, Wuse 2, venue of the screening,Â Â toÂ vie for a shot at theÂ 20 slots for the Federal Capital Territory.
The search which is aimed at selecting a brand ambassador for Sleek Nigeria, according to Ify Ugochukwu, MD Sleek hair Nigeria, is also aimed at upholding the essence ofÂ African beauty. â€œWe are looking for a ladyÂ with confidence, a sense of style andÂ good skin. It doesnâ€™t matter if she is fat or skinny, but we are looking for that singular featureÂ thatÂ expresses the total outlook of the African woman.
It is about everything that makes you a woman, not just your facial beautyâ€ she says.Â Other criteria for selection include, grammar, total look, passion and intelligence.
After a rigorous screening session, Judges made up ofÂ Â designer Dakova,Â Ify Ugochukwu MD Sleek hair, Douglas Nwokocha; top radio DJ Rhythm FM Abuja, Mrs Goziem Onuoha, Sleek hairÂ franchisee Abuja and Yemisi Sueliman of Vanguard, 23. girls were short listed to represent the region.
Other regional screenings also took placeÂ in Enugu , Port Harcourt and Lagos.Â LuckyÂ contestants who were found to have theÂ Â Â right balance , wit and charm, from the regions,Â Â Â moved on to the semi-final screening which held in Lagos. The Face of Sleek grand finale will hold November 29, 2009.For those who lost out , it was not all a badÂ Â as someÂ girls got free hair make over, while others got free Sleek goodie bags.