By Yinka Kolawole
Diamond Bank Plc hasÂ Â reassured its customers of its readiness to partner and provide financial services to enable them grow their various businesses, especially the Micro, Small and Medium Scale Enterprises (MSME) in the country.
Speaking at a two_day business seminar in Aba, Abia State last weekend, the Proposition Head, Diamond Bankâ€™s Micro, Small and Medium Scale Enterprises (MSME), Mrs. Chidinma Lawanson, stated that the bank, after assessing the challenges faced by some Nigerian entrepreneurs, has designed Diamond BusinessXpress product, which she said was developed specifically to add value to your business, whether a micro, small or medium scale enterprise.
According her, the product aims to help the bankâ€™s customers under this category to grow their MSME businesses till they graduate to the upper level market. â€œWe offer you a proposition. Because we understand your need for a flexible account that will allow you to carry out your transactions at a minimal rate, we have given you an account with zero COT. Our modest fixed monthly service fee means you can carry out numerous transactions every month without worrying about COT. Your savings can then be ploughed back to business,â€ she said.
Lawanson further stated that with Diamond BusinessXpress, a customer that has the account automatically qualifies to attend the bankâ€™s quarterly enterprise business seminars where he/she can learn the latest trends in management and website development, with easy access to business journals.
Earlier in his opening remarks, the President of the League of Abiriba Professionals, Mr. UK Eke urged the participants to take advantage of the wealth of experience the facilitators were going to share with them concerning some difficulties some businesses are facing because of the global economic recession. â€œSimply put, the objective of this seminar is to help our businesses hit the re-start button. But if you truly are still strong and not in denial, we intend to help you solidify the foundations of your business. This then, is a capacity building initiative,â€ he stated.
According to Eke, the theme therefore makes a fundamental assumption that it is possible to build a business and sustain prosperity.Â This is a statement of fact because some of the best companies in matured markets are over 100 years. Here in Nigeria, we have businesses currently being run by the third or fourth generation of owners. Fundamentally, the argument can be made that wealth is held in trust.
â€œThere are time_honoured principles that guarantee business success and so we need to engage, to imbibe these principles. Because the world is a global village, we cannot expect to adopt or be judged by local standards. Indeed, Abiriba business persons have long been associated with and exposed to the best standards and so we cannot be excused,â€ he said.