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Coke unveils Team for Global Happiness expedition

After several weeks of an on-line voting by fans across many countries, three young persons have been given the real opportunity to travel around the world for one year  as members of Coca-Cola’s Expedition 206.

Following a worldwide online vote to determine the team of happiness ambassadors, the three winners -Tony Martin, 29, a Washington, D.C native now teaching kindergarten in Munich; Kelly Ferris, 22, a University student from Brussels; and Antonio Santiago, 24, a university student from Mexico City — were introduced on November 16, at a global investor event at the World of Coca-Cola in Atlanta.

Martin, Ferris and Santiago will embark on one of the most ambitious travel adventures ever during 2010, bringing Coca_Cola’s “Open Happiness” campaign to life as they visit people from different cultures, document their experiences and share their stories of happiness with the world.

The project can be followed as the entire journey plays out in real-time on the expedition’s online headquarters at www.Expedition206.com, as well as on Facebook, YouTube, Twitter, Flickr and other social networking sites.  Fans also will serve as “virtual travel agents,” helping the team decide where they go, what they do and who they visit in each destination.

“Our goal is to bring fans along for the ride, using social media platforms to make them an integral part of the adventure,” said Clyde Tuggle, senior Vice President, Global Public Affairs and Communications, The Coca-Cola Company.  “The magic of Expedition 206 is in its potential to bring people together in a global conversation, highlighting the stories of happiness and optimism people everywhere are eager to share.”

Beginning in Madrid, Spain on January 1, 2010, and concluding in Atlanta on December 31, 2010, the expedition will make stops in cities big and small, visiting with people and attending marquee global events, such as the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China.  Along the way, Coca-Cola will identify people to act as a “Happiness Host” in each destination to welcome the team and help guide them on their exploration.

sessions including staying mentally and physically healthy on the road and tasting of exotic foods to prepare their palates. They also learned some key phrases _ including “What makes you happy?” _ in several of the world’s most widely spoken languages. Preparations will continue over the next several weeks leading up to the team’s departure.


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