By Princewill Ekwujuru
As the Advertising Practitioners Council of Nigeria (APCON) celebrates her 20th anniversary, the council said it has generated N60 billion over 20 years of regulating advertising practice in Nigeria.
Dr. Chris Doghudje, Chairman, APCON revealed at the anniversary briefing also heralding the annual advertising day activities, where he said that the council will sponsor the next batch of advertising agencies seeking for honour at the Cannes awards annually held in France.
On the other hand, theÂ APCON Chairman also pleaded with for responsible advertising from ad agencies.
In celebrating the anniversary, Doghudje said the last 20 years had geared the council to meetingÂ challenges of the future, whilst stressing that notable Nigerians will be conferred with honorary Fellowship of the advertising profession among whom areÂ Former Military President Gen. Ibrahim Babangida (rtd), for signing into law the Act (55 of 1988) that brought about the establishment of the council,Prince Tony Momoh and Prince Bola Ajibola for facilitating the promulgation of the APCON law and the birth of the council.
On the future of advertising, he said, â€œAPCON has come a long way, has overcome a number of challenges and has accomplished a number of modest achievements in the past 20 years. It is poised to forge ahead with the pursuit of its mandate in the years ahead and to this end invites all practitioners, users of advertising services and other stakeholders to support the efforts of the Council.â€
Doghudje also s pointed out that in a few weeks the Council will unveil the 4 edition of its Code of Advertising Practice and Sales Promotion which aims to achieve a more proactive and responsible regulatory regime.
It will, within the same period, introduce a revised syllabus for its professional examinations which aims at raising the entry qualification into the profession and horning the skills of intending practitioners. The credit management model for the Nigeria advertising industry which the Council has worked assiduously to evolve during the last 18 months will also be announced during the same period.
Listing the Bodyâ€™s achievements, the Chairman said, â€œAPCON has developed a code of practice for the advertising industry in Nigeria which it has revised three times to reflect new local and global development. It has also strived to enforce the code on all practitioners and stakeholders in the industry and has thereby facilitated a responsible practice environment in Nigeria.â€
Continuing, he stated that APCON has expanded its operation by opening offices in Abuja, Kano, Owerri, Enugu, and Port Harcourt and has thereby niatJe the benefit of advertising regulation available to wider segment of the Nigerian society.
Whilst it has consistently published list of bona fide advertising practitioners in addition to three editions of the official Register of Advertising Practitioners.
APCON accredited the curriculum of advertising course in several departments of Nigeria universities and polytechnics. It has also executed a series of professional development course on vital areas of the advertising practice and thereby facilitated the development of requisite manpower for the countryâ€™s growing marketing communications industry.
APCON maintain a functional website as well as a professional library both of which have provided suitable learning, practice and research resources for practitioners , students and researchers.
APCON has intervened to reconcile and resolve intractable debts in the industry and is currently evolving a mechanism to prevent future accumulation of debts.