By Babajide Komolafe
The Board of International Chamber ofÂ Commerce (ICC) has approved a new framework for companies to acurately represent the ecological benefit of their product.
Secretary General of the global body, Jean Rozwadowski disclosed this in letter to members on the activities of the Chamber in the previous month.
He said during the period., â€œThe ICC Board also approved a new framework on environmental marketing claims to help advertisers accurately represent the ecological benefits of their products.
The framework seeks to put a check on the increasing number of vague environmental claims many advertisers and marketers are making. As these claims become more popular, there is growing criticism that businesses are overstating or misrepresenting the eco-friendly benefits of a product or service, often called â€œgreenwashingâ€ by critics. The ICC Commission on Marketing and Advertising is now looking at ways to effectively market this timely new product to its various constituencies.â€
â€œThe Executive Board held its third meeting of the year in the worldâ€™s financial capital in conjunction with the annual gala dinner of the United States Council for International Business (USCIB) and a luncheon at the United Nations at which UN Secretary General Ban Ki-moon was the keynote speaker. These last two events celebrated our 90th anniversary, but the emphasis was rightly on the challenges facing the international community and ICCâ€™s role as the voice of international business.
In his remarks, the UN secretary general emphasized the need for the international community to work together to resolve the major challenges of the day, particularly climate change Mr Ban said he hoped the recent climate change summit at the United Nations, attended by more than 100 heads of government, helped to create the necessary momentum so that a deal can be sealed.
ICC Chairman Victor K. Fung also addressed the climate change issue at the UN lunch. â€œIn the course of the next decade, the worldâ€™s population will increase by 1 billion, the vast majority of whom will be born in poor countries, and the climate change and development challenges will become even greater.â€ he said â€œIn reality, the two cannot be disassociated.
It is not a choice of either development or climate change management. We need both If we fail on climate change, we will fail on development; and if we fail on development, we will fail on climate changeâ€
The evening was the occasion for USCIBâ€™s annual dinner at the legendary Waldorf Astoria Hotel in New York. We heard from US Commerce Secretary Gary Locke and the distinguished CNN journalist Christiane Amanpour.
â€œYouâ€™ve been a long-time advocate for the power of open markets to unlock human potential across the globe. And your work has never been more important than it is now,â€ Mr Locke told the ICC leaders and company members attending the dinner
â€œDuring previous periods of economic difficulty, many governments; including that of the United States, have succumbed to the false comfort of turning inward and closing off markets. With that historical lesson in mind, we all need to be vigilant against the forces of protectionism.â€
ICC (International Chamber of Commerce) is the voice of world business championing the global economy as a force for economic growth, job creation and prosperity.Due to the fact that national economies are now so closely interwoven, government decisions have far stronger international reper-cussions than in the past. ICC as the worldâ€™s only truly global business organization responds by being more assertive in expressing business views.
ICC activities cover a broad spectrum, from arbitration and dispute resolution to making the case for open trade and the market economy system, business self-regulation, fighting corruption or combating commercial crime.
It alsoÂ has direct access to national governments all over the world through its national committees. The organizationâ€™s Paris-based international secretariat feeds business views into intergovernmental organizations on issues that directly affect business operations.