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Deano secures Jacobson dealership right

Deano Golf hit another ‘hole-in-one’ few weeks ago when he secured the sole dealership of one of the biggest golf equipments producers in the world-Ransomes Jacobson.

Deano, a major wholesaler in golf equipment in Nigeria, now, has the right to market, sale and provide after sales services for Jacobson’s green mowers of different varieties, light duty tractors, fairway mowers, Carts and a hot of other golf related equipments.

Some of the equipments like the ‘Cart’ aside the golf course where it is used by elderly golfers to move round the course, it is also useful at airports and seaports, Resorts and football arenas. Deano also will be marketing mowers used at Parks and Gardens.

“In Nigeria, golf courses are going green, so the need to provide equipments that would help maintain the greens arises. Apart from sales and marketing of these products, we would also establish a workshop, where personnel would be trained on how to handle the equipment.

The workshop would be located in Lagos for now and later move out to other cities when the need arises. I know we have a big challenge in our hands”, Deano said.

On plans to get potential clients aware of the products, Deano said, they intend to sponsor and co-sponsor golf tournaments as a way to strategically position the products.

“As soon as the marketing materials are ready, we  intend to be at the Trade Fair, sponsor tournaments so that people would know about the products, where to get them and also get them to them that there is after sales service for the products, which will be handled by well-trained personnel”, he said.


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