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Dana Electronics introduces Black & Decker appliances into market

By Winifred Nwabuokei

Dana Electronics Limited, a subsidiary of Dana Group of Companies and distributor of Philips and Whirlpool ranges of consumer electronics has added  another brand to its fold, as it introductions of Black and Decker appliances by the company into the Nigerian market.

Mr. Girish Mamtani, General Manager of the company at the unveiling ceremony at the company’s showroom in Lagos, said the introduction of the Black and Decker range of appliances to Nigeria is in furtherance to the company’s mission to provide Nigerians with quality products that makes living exciting. Black and Decker has an award winning product line up that combines to create powerful and practical solutions to everyday house keeping needs.”

Established 97 years ago, Black & Decker is a global marketer and manufacturer of quality products used in and around the home and for commercial applications.

and accessories. Its household products business is the U.S. leader and among global competitors in the small household appliance industry.
In 1946 Black & Decker created the world’s first portable electric drill for consumers, effectively creating what is now known as the DIY. The brand has since gone from strength to strength, launching new products and creating new categories including: consumer power tools, accessories and fixings, outdoor power tools, household cleaning products and more recently a new automotive and electronics range of tools.

Black and Decker have won many awards both for its products and business operations. The list of awards includes the prestigious ‘Best of the Best’ Award in the 2007 DIY Industry Awards, in recognition its achievements over the past 20 years. It was also awarded the Good Housekeeping Institute logo for the Dustbuster Pivot handheld vacuum cleaner — this is a highly regarded division of the Good Housekeeping magazine which independently tests consumer products against competitors.

Black and Decker is ranked as the number one DIY and household brand by the Superbrands consumer survey in the United States. Its extensive consumer research has led the company to being the number one brand in all its core product groups.


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