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Vestergaard launches ‘back to school’ campaign

By Chioma Obinna
IN furtherance of its commitment to reduce the burden of malaria among children and further deliver on its promise of kicking malaria out of Nigeria and Africa at large, Vestergaard Frandsen, makers of PermaNet, the Long Lasting Insecticide Treated mosquito Net (LLITN) has announced a nationwide consumer promo tagged, “Back to School Promo.”

The promo is aimed at encouraging the culture of sleeping under long lasting insecticide treated mosquito nets among school children. Regional Director, Vestergaard Frandsen, Mr. Kim Rasmussen said the campaign which commences today September 1, 2009 through October 2009, has been carefully designed and packaged to ensure widespread participation for maximum achievement of its goals and objective.

“As a company, we are serious about our commitment to help in reducing the burden of malaria in Africa and we believe strongly that children have a special place in the scheme of things. Apart from being one of the most vulnerable groups to malaria, they are also the future of any nation and as such need to be given proper protection. We know that if we are able to get them protected then a large part of our goal would have been achieved.”

“The promo has been designed to ensure that everyone who buys the 3×6 student size PermaNet treated mosquito net from any of the distribution outlets the automatically qualifies to win a brand new mathematical set.

Prizes are won and redeemed instantly at all outlets carefully selected to ensure that there is one in every neighborhood nationwide.

Rasmussen said: “One of the most dreaded subjects amongst school children is mathematics. So we thought, let us give them mathematical sets to encourage and remind them there can be a fun side to mathematics after all.”

For the makers of PermaNet long-lasting insecticide treated mosquito nets, protection against mosquitoes with the right learning material is one of the best ways to start a new school session.

Rasmussen said the nets are pre-treated and require a minimum of 20 washes without losing its efficacy. Also it is equipped with strings and clips to ensure easy fixing around the sleeping area.

Regional Retail Manager, Isaac Ola, said if every Nigerian child sleeps under LLITNs, the country would surely reduce the burden of malaria in the MDGs.


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