By Emmanuel Elebeke
A United State based broadcast engineering and capacity building company, Solsan Communication Ventures Limited in collaboration with Broadcasting Organizations of Nigeria (BON) has announcedÂ Â plans to hold aÂ Â three day Broadcast media workshop at Tinapa
Resort, Cross River State.
The workshop is aimed at emphasizing on how best to tun radio, television and information services commercially and profitably in Nigeria, with special focus on the benefits and implicationsÂ of the transition fromÂ Analogue to Digital broadcasting in Nigeria.
Addressing newsmen in Lagos, the Chief Executive of the company , Mr. Sola Ajay said that the decision to hold the workshop in Nigeria was based on their past relationship with the Nigerian broadcast and information sector in the past years which abreast the company withÂ the peculiar problems and challenges that would be address to create proactive, innovative and viable media industry in Nigeria.
He said one of the problems found during the period was the need to equip the Chief Executives of Broadcasting stations and information managers on the best methods of managing their outfits profitably.
â€œOur relationship with Nigerian broadcast and information sector in the past years, has enabled us to find out the peculiar problems and challenges that should be addressed to create proactive, innovative and viable industry. One of the problems we found out was the need to equip the Chief executives of Broadcasting stations and information managers on the best methods of managing their outfits profitably. To address this trend, Solsan communications Ventures in collaboration with BON, is organizing this three dat workshop geared towards the maximization of return on investment.â€
The workshop is targeted at broadcast and Information managers ranging from commissioners of information, Permanent Secretaries, Chief Executives of Broadcast Stations and information managers on the best method of managing their outfits profitablyâ€ Sola said.
Sola noted thatÂ many Chief Executives and information managersÂ Â Â Â hadÂ been too dependent on one source of funding for their operations and encouraged them to utilize the opportunity to be offered them by the workshopÂ to get refresher courses and what described as shock treatment on the realities of modern day broadcasting and how successful organizations have diversified in order to be commercially viable and eventually profitable.
The three day workshop according to the Solsan Communicationsâ€™s boss will feature some of the worldâ€™s broadcast heavy weights, among whom are: John Ingram, a guru in organizational management and behaviourial adjustments; Villier Joubert, a Pan African strategist on broadcast information, technology and satellite; Hector Chidembe, specialist on Analogue and Digital Studio technologies and Mr. Felix Kessel, a renowned advertising executive and former Managing Director of Ogilvy, South Africa.
Others are Ahmed Rufai, a satellite engineer and Chief executive of Sub-Sahara satellite Company, Nigcomsat; Pie Beukes, 30 years veteran of transmitter design and developmentÂ Â andÂ Koenie Schutte known forÂ effective network planning among others.
However, Sola assured participants at the programme of extensive e exposure to the latest developments in management, technology, programming, marketing and finance.