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Stylists charged to embrace learning

By Jemi Ekunkunbor

Stylists in Nigeria have been called upon to embrace education,and constantly share knowledge with one another in order to improve the quality of the services provided in salons and beauty parlours in the country.

•Mrs Elizabeth Osinsanya, OON with guest speaker Mrs. Agnes Osunde
•Mrs Elizabeth Osinsanya, OON with guest speaker Mrs. Agnes Osunde

Mrs Agnes Osunde, a renowned cosmetologist and owner of Royal Diadem Beauty Place, made this call recently in Lagos while speaking at a one-day seminar organised by African Hair and Beauty Magazine in conjunction with Kanekalon Fiber at the Isolo Town Hall.

Speaking on the theme of the seminar, “How to run a successful and profitable salon in Nigeria,” Mrs Osunde said the days were over when stylists were generally believed to be low life, school dropout who for want of something to do entered into the beauty profession.  Today’s stylist according to her, needs to be educated so that she can understand the different product available in  the market, the chemicals involved and the different techniques she can apply in using such products. While acknowledging that no two clients are the same, she said the stylist had a duty to understand the various face shapes and the appropriate styles that will do justice to them.

Taking a swipe at the practice on ground in many salons, she said creating a hygienic environment is paramount as clients will only return to the same salon when a welcoming and relaxed ambience is made available to them.
Mrs Osunde, called on salon owners to go back to the drawing board and begin to fix things right as it obtains in other developed countries like the United Kingdom or the USA. She added that a good salon is not about size pointing out that a salon can be small so long as it is neat and tidy.

As a way forward Mrs Osunde gave tips that will help the stylist chief of which is the need for stylists to always use deodorant to freshen up and not put the client off with sweat odour. She also told the capacity filled audience that stylists should go the extra mile and keep   entertainment such as the provision of soft drinks in focus saying that women by nature are peckish and love to put something in the mouth while they are being attended to. She further encouraged salon owners to embark on staff training so that staff can be warm and friendly when dealing with clients.
Earlier in an opening remark, publisher of Hair and Beauty Magazine, Mr Anthony Smith said the seminar was necessary because they believe in excellence. He said stylists should do away with I-know-it- all attitude and be open to new ideas that will help with their work.

In a good will message, chairman of the occasion and pioneer of hair dressing in Nigeria,  Mrs Elizabeth Osinsanya, OON, praised the organisers and sponsors for putting together such a seminar saying the large turn out of stylists to the event is an indication of the effectiveness of the organizers and the Hairdressers willingness to improve themselves and their skills.”  She called on the product manufacturers to sponsor programmes like this as part of their civic responsibility to the community where they operate.

The event spiced by comedy acts from Kofi also featured a parade of creative hair styles particularly braids for which prizes were given not just for creativity but for answering industry related questions.
At the end of the one day event, the three hair  manufacturing companies in Nigeria that use Kanekalon fiber, Ayman Enterprises Limited,  Linda Manufacturing company limited and Solpia, made their presence felt by ensuring that everyone in attendance went home with valuable gifts.


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