The ongoing â€œOmo Stains Challengeâ€ campaignÂ in Lagos has rewarded consumers over the weekend with popular Nollywood actress Ngozi Nwosu as the arrow head of theÂ campaign.
Omo from the stable of Unilever Nigeria Plc had the actress emphasise the importance of the experiential initiative which is hinged on dirtâ€™s biggest lessons.
â€œThe campaign is based on the need for children to be given the right platform to attain their full potential and the assurance to mothers that there is no need to entertain fear when their children engage in outdoor activities,â€ Nwosu said.
The campaign train, which aims to connect with Omo Multi_active detergent consumers, visited Ogba, Ojodu, Kosofe and Maryland.
The story line of the campaign suggests that every week, mothers who possess Omo Multi_active detergent in their homes stand a chance to win cash prizes for their children.
A total of N200,000 is to be given away every weekend during the campaign which holds across different geographical regions of Nigeria.â€œThe essence of the new campaign is to protect the future of children who are the leaders of tomorrow.
This fact underlines the philosophy of Unilever Nigeria Plc in taking the interest of consumers into consideration in its plans to deliver products based on quality. The campaign also harps on key issues such as the need to soak clothes for about 15 minutes in order to remove dried_in stains.â€
Omo Multiactive Detergent powder formulation is specially designed with enzymes that remove tough stains without affecting the quality of the fabric.
The Omo Stains Challenge is a unique experiential initiative with an exciting touch of Corporate Social Responsibility (CSR).