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Oando Marketing Pioneers Electronic Payment System

By Elohor Okagbare
OANDO Marketing Limited (OML), one of Nigeria’s foremost oil marketing retailer and a subsidiary of Oando PLC has announced plans to pioneer on 1st October, 2009, a new electronic payment solution called “PAYDirect” for Dealers of its over 500 retail service stations nationwide. This service will be powered by InterSwitch.

This initiative was conceptualized from the need to improve product supply chain management and boost the efficiency of the company’s retail outlets, thereby guaranteeing petroleum products availability across all Oando service stations nationwide.

PAYDirect is an on_line real time service targeted mainly at OML’s cash paying dealers nationwide. Once introduced, PAYDirect will drastically reduce the time it takes to confirm payment for products from about 24 hours to a few minutes via instant notification of all payments into participating banks allowing for immediate shipping of products from any of OML’s over 20 fuel and lubricant storage locations direct to the paying customer’s site.
Introduction of the “PAYDirect”

Solution further reinforces OML’s status as the most operationally efficient player in the downstream sector, having already successfully implemented the Oracle E_business Suite in 2007 as its core operating platform.

This solution will provide the Dealers of Oando Marketing the following benefits: Faster processing and release of products to dealers as a result of immediate tracking of payment, Online real_time accounts status and tracking of payments made anywhere across the country ,Availability of historical reports of transactions for easier reconciliation, Elimination of bank confirmation for payments made to any of OML’s accounts.

Commenting on the initiative, Mr. Ayo Ajose_Adeogun, Chief Operating Officer, OML said, “As a customer_focused organization, we continually reinvent our processes to ensure excellent service delivery to stakeholders. The PAYDirect solution offers OML a 24 hour reduction in the typical order_to_delivery cycle for all our products regardless of the delivery point.

The immediate impact of this is the quick turnaround of our dealers’ investment as well as a confidence boost for our numerous customers in the ability of our stations to meet their petroleum product demands all year round irrespective of geographical location. Once again, we are proud to pioneer this initiative in Nigeria, as we continue to maintain retail market leadership with innovative products and services.”

Oando Marketing also recently broke new ground with another customer value_adding initiative with the launch of Oando Pay_As_U_Gas which involves dispensing of Liquefied Petroleum Gas (LPG) into the customers’ cylinders using a metered pump, right there on the station forecourt.

The benefits of the Pay_As_U_Gas initiative to customers include flexibility, product integrity, convenience and expert after sales service whilst allowing the customer to retain physical possession of their cylinder. This service is currently obtainable from designated service stations in Lagos, Abuja and Kaduna.

Oando Marketing Limited is the nation’s leading oil retailer, with one in every five litres of petroleum products being sold or distributed via Oando’s over 500 retail outlets and strategically located terminals whilst ensuring continuous products supply and availability in Nigeria and the West African sub region namely Ghana, Togo and Benin.


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