By Emeka Aginam, Asst. Online Editor
With its brand ofÂ mobile handsetsÂ attracting patronage in the NigerianÂ ICT market, the President/CEO of Anabel mobile, hasÂ said with optimism thatÂ his company is making serious arrangementsÂ to go intoÂ Code Divisional Multiple Access, (CDMA)Â handsets beforeÂ first quarter of 2010.
The Chief Executive Officer of Anabel, Nicholas Okoye, while speaking to IT journalistsÂ recently inÂ LagosÂ said the products when produced will meet internatiional standard.
He said, â€œWe believe that we should bring the beauty and style of products to Nigerian people. So, we are expecting that the manufacturing environment will improve very soon. So, we are now waiting. We are actually working on blue print right now to set up our manufacturing base in Nigeria.
â€œWeÂ have not produced the CMDA hand sets but we actually have a team working on that. We expect to have a CMDA handsets by the end of this year asÂ we know that most of our loyal customers are saying that they want an Anabel CDMA handsets. Anabel is working hard to that. Hopefully, before the first quarter of 2010,Â Anabel brand of CDMA will be out.â€
While assuring that Anabel wouldÂ bridge the gap in the mobile device manufacturing space in Africa, by delivering unique products that are at par or higher in quality with the best products in the world to the African customers, he said that in the telecom space, Anabel will have a wide range of products that are expected to debut in the Nigerian market.
â€œWeÂ do have smart phone series which we launched about four months ago. We are about to launch a wide range of feature phones which have the features that the Nigerian people have told us they want. Anabel is also part of the group incorporated.
â€œAnd Anabel is also working on that, and that could be brought to bear in the Nigerian market. It has a range of LCD and Plasma series we want to launch in the first quarter of 2010. The design on the work is going on now.
â€œTheÂ entire range of our products are designed basically based on what the consumers haveÂ told us they want. Most of our consumers have continued to tell us they want to be able to have illustrations and graphics devices.
â€œ So, our professional series phones have those features. Our lower endÂ phones also have those features. We are very excited about the ability to be able to do this in theÂ shortest periodâ€ he explained.
On the fake products, he said that the main guide against that is education of the customers and the consumers. â€œThey need to understand the difference between fake and original and the difference is the back up and quality services and quality of the product.
â€œWe go through a rigorous procedure to get to the level of products we will deliver. We ensure that every instrument in the component of our products are tested and is assured of quality. We make sure that when we are getting the components together, they are all high quality from the best suppliers in the world.
â€œAll that painstaking efforts have gone into giving Nigerians the best product. We need to educate our customers to understand what quality is, though some of them do. So, those who do not will fall victim to those who sell fake products like people who drink fake beer.
â€œWhat happens to them is that they fall sick and those who take fake drugs do not get better either. So, it is the same thing. And as you know, you cannot eliminate fake products as there areÂ many unscrupulous elements out there. However, we will know our customers and they will depend on our products based on qualityâ€ he assured.