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We ‘ll set a plant in Nigeria to maximize market potentials — Samsung boss

By Emmanuel Elebeke
Samsung Electronics is a global leader and technology innovator in consumer electronics, home appliances and mobile communication. in this interview with Emmanuel Elebeke, the product manager, Audio visual, Samsung Electronics, Mr. Young Park spoke on LED TV, the newly launched world slimmest Tv in the market, the proposed Samsung factory to be sited in Nigeria and other issues bothering on technology gro

Samsung Boss
Samsung Boss

wth in Nigeria. Excerpts.

I understand that you have just launched the slimmest TV in the world, could you tell us what the product is all about.The Samsung LED TV is a whole new species of television. It is a new HDTV technology that is eco-friendly. This is in addition to an  advanced connectivity options that will keep the users entertained 24/7. Including Internet at TV that allows you to receive content via Yahoo, Flickr  and other online TV Widgets on screen. USB 2.0 Movie. Multi-Media Center makes it easy to watch movies, browse photos and listen to music on your TV. The Samsung LED HDTV also makes it easy to be green with up to 40% less power consumption than conventional LCDs

Ultra brilliant Samsung LED TVs produce true life images contrast, color and clarity.It also  provides an incredible range of brightness – from pure blacks to pristine whites.

Processing enables a wider range of natural colors and provides greater depth for a vibrant, captivating picture  even with subtle colors. Our Auto Motion Plus 240Hz technology in the new product eliminates virtually all motion blur leaving your picture smooth and crisp _ and your jaw dropped.

With this innovation, our consumers have  optional Wall Mount (WMN1000B), our astonishingly slim LED TVs can be hung just like a picture frame -less than two inches from the wall. Only this frame is made with a hint of grey. We call it a Touch of Color. One look at it and its soft, square corners is all it takes to see that this isn’t just a TV you’re hanging. But a work of art. HDTV technology contained in a razor-thin silhouette. Stunning at only 1.2 inch deep, Samsung LED TVs are our slimmest HDTVs yet. Supported by a unique stand with an elegant, crystal_clear neck, the Samsung LED TVs are easy on the planet as well as the eyes and  are mercury free. So you can put your feet up and relax knowing you’re leaving a smaller carbon footprint. In fact, the LED TV is a total paradigm shift from what you used to have.

What do you intend to achieve with this new  product.
Our target is to point the way forward in technology. We are committed and optimistic about invention of modern technology. We in Samsung are here to point the way forward. We are all about the future.

Samsung has been maximizing technology for some time now. As you can see, the new LED TV apart from its super and enhanced quality, reduces negative impact other Tvs have on the environment. These are the kind of impact we want to make in peoples’ life.

This is a product of research. After the ongoing research, we will have the next year model. Actually, LED TV is one of the results of our research. It is comfortable and is an internet enabled TV. LED is the technology of the future.

How affordable are this LED Tvs. Are they affordable by an average Nigerian or are meant for a special class of  people.
This question is very important. Every body say we have LD Tv now  because LD Tv is a new trend for the Tv market. LED Tv is different from our competitors’ because LD Tv is a world  turner Tv. In case of competitors, such as, LG and  Sunny, the LED is not a TV, it is actually a monitor because everybody can identify a Tv as a Tv, if it is a turner and since LED is not a turner it is not a Tv, rather it is a monitor. So, with that we do not have a competitor  and our LED Tv can not be priced alongside with just other Tvs in the market.

The price can’t be a problem because last year, all new technologies  were sold at high pricees but within six months to one year, the prices came down.
But one thing we are sure of is that it is affordable and cost effective.

Outside your LCD and your Plasma, what differentiates the LCD and Plasma from the new LED.
LCD and LED are essentially different Tvs  because they are using different source of  light. In the case of LED,  we are using  Light Emitting Dial light source, and  in the case of LCD we are using Liquid Crystal Display. So absolutely, they are different Tvs. The benefit of LED Tv over LCD is that LED is 3.10, produce more beautiful picture quality than LCD with strong colours. It has more better motion characteristics also.

Part of its special features are the eco friendly features. In case of LCD Tv, they are using some kind of bulb, it is a little bit harmful to human beings, but in the case of LED, we don’t use light bulbs. So, LED is 100 per cent eco-friendly product. Last one is that in case of hanging on the wall, the  LCD is very thick whereas LED is very light, like picture frame.
recently top officials from Samsung came to Nigeria to look at your operations. Are you really considering establishing an assembling plant in Nigeria in the nearest future.

Of course, we are already working towards that because it is going to be beneficial to us and our  dealers and customers in Nigeria. At least, it is going to make our products cheaper. In fact, we already have many factories with Sims, our major partner here in Nigeria. We already assemble Samsung products in Nigeria.  At the moment, we assemble refrigerators and air conditioners here in Nigeria.. Very soon we will set up a plant where we will assemble LCD and LED Tvs. We are doing this because of the strategic nature of the Nigerian market.

unturned to maximize the potentials of the huge Nigerian market.How would the proposed plant benefit Nigeria.There will be so many benefits to Nigeria the factory eventually comes on stream. It will create a lot of employment for Nigerian people, and of course that would help the economy to grow. Also, there will be reduction in the prices of goods assembled here in Nigeria because their duties are usually less. The locally assemble products when produced will compete with those smuggled into Nigeria which may or may not be genuine. This will therefore provide Nigerians the opportunity to get genuine products.


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