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Step Up: Zain slashes tariff with new package

By   Emmanuel Elebeke

IN a bid to offer its customers more value for money,  Africa and Middle East, telecom operator, Zain has introduced a new  tariff plan with a reduced cost in making a  call per second.

The new Zain package  tagged  Step Up, was designed to match the lifestyles and phone usage habit of volume callers, enables customers to make calls at a discounted rate regardless of the time of the day the call and network they choose to call.

Speaking at the unveiling ceremony in Lagos, Mostafa Younes, Marketing Director, Zain Nigeria, said  “the new package is part of the company’s desire to provide every high value customer more value for money.
“This is the first rate plan in Nigeria telecom history that reduces the cost of making a call per second as you spend more time on the phone, regardless of the time of the day the call is made and the network that is called.” he explained.

Ikechukwu Kalu, Head, Segments, and Shamel Hanafi, Chief Commercial Officer, both of Zain Nigeria at the media launch of the telecom giant’s high end consumer offer, Zain Step Up at Protea Hotel, Maryland, Lagos at the weekend.
Ikechukwu Kalu, Head, Segments, and Shamel Hanafi, Chief Commercial Officer, both of Zain Nigeria at the media launch of the telecom giant’s high end consumer offer, Zain Step Up at Protea Hotel, Maryland, Lagos at the weekend.

He further explained that the Zain Step Up enables customers to make huge savings on cost, pointing out that a customer on the Step Up package can get more that 20 per cent discount on all cost if they talk for more than three minutes every day in one month and over 50 per cent discount if they talk for just 10 minutes a day in a month.

According to Younes, the package in programmed in such a way that a customer can get maximum value and amazing discounts when they talk more on their phones. “The more one speaks, the better it gets.” he buttressed.
Apart from getting value for money and huge discount, Mostafa said a customer on Step Up could as well get automatic discount and would be allowed for easy access to the tariff plan. Similarly,  a Zain customer on Step Up is at liberty to pick any special number he so desires and also can send up to 100 complimentary SMS to friends, business associates and loved ones, informing them of their new special numbers. this is in addition to a complimentary internet access for a period of 30 days.


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