The Institute of Direct Marketing of Nigeria (IDMN) has named Starcomms Plc, Nigeriaâ€™s foremost CDMA network as the best 3G Mobile Network of the Year 2009 in the CDMA category. The award certificate was presented to the marketing team of Starcomms in Lagos.
IDMN is a professional body that caters for practitioners involved in salesmanship and the regulation of direct marketing as an integral aspect of business, especially ones that are targeted at the mass market. The award is in recognition of Starcomms aggressive marketing of its product and services in the Nigerian market.
The aggressive marketing is evidenced by the practice of the company to launch its network in new locations with Starcomms Smart Centre; a concept that aims at revolutionizing pay phone business in Nigeria. The programme is an effort of Starcomms to fish out the entrepreneurial spirit in young Nigerians by empowering them to launch a business of their own.
The Starcomms Smart Centres provide more profit and more opportunity entrepreneurs to tap into the cutting-edge technology of Starcomms. With two models in place: Smart Centre for the youth and business people, the company aims to make the entrepreneurs to earn more profits without lowering standards.