In a determined pursuit of its project Green agenda, Rosabel Leo Burnett has instituted a two-hour-per-month session tagged Knowledge Hour at its main office in Lagos.
Tunji Abioye, Managing Director, announcing the takeoff of the sessionÂ explained that the initiative was underscored by the fact that knowledge and exposure are the very base of innovation and inventiveness, which in themselves are the hallmark of the firmâ€™s new value drive. His words: â€œTo be able to effectively champion the new role our company has assumed in the business space, our people must be knowledge-savvy. The Knowledge Hour offers one of such platforms that enable us to share learnings with a view to sharpening our skillsâ€.
The session takes place every last Friday of the month between the hours of 8am and 10am. Attendance is compulsory for all full-time staff of the company, while concentration is expected to be total. So far, it has afforded the firmâ€™s staff that had gone on one training programme or the other the platform to cascade to their other colleagues, culminating in post-presentation discussions and question-and-answer wrap-ups. Among the topics that have been shared are Creating and Managing Strong Brands, Communication Theory: Implications for Marketing Communications, Principles of Account Planning, Effective Brand Management, Negotiation Skills, Effective Management, to mention but a few.
No doubt, the sessions have generated so much adrenalin, judging by the qualitative attendance and excited involvement in the proceedings.
And now, the Knowledge Hour has been taken to another level, with the integration of external resource persons into the scheme. The first in this series was a Health Counselling session anchored by Dr (Mrs.) Akanle of Hygeia Limited, a Health Maintenance Organisation (HMO).
The next session, which holds on August 28, 2009, is to be facilitated by Mr. Jonas Agwu, the Lagos Sector Commander of the Federal Road Safety Commission (FRSC). He is to share knowledge on the topic, FRSC Tips for Defensive Driving, which is very relevant to the companyâ€™s staff because over ninety percent of the personnel own and drive their own cars. Mr. Agwu is eminently qualified to give the talk: he started out as an academic at the Department of History of the University of Lagos. He later ventured into journalism and was schooled in the best tradition of the profession while on the editorial staff of the defunct Concord Newspapers. His over thirteen yearsâ€™ career with the FRSC has also been studded with remarkable landmarks.
Going forward, the Rosabel Knowledge Hour promises to get more and more exciting as it draws the crÃ¨me-de-la-crÃ¨me of the Nigerian marketing and business landscape to impact the staff of the frontline ideas company.