The ongoing experiential campaign for Unilever Nigeria Plcâ€™s Omo multi_active detergent was in Zaria recently with popular Hausa Actor, Mikhail Ibn Isah â€œGidigoâ€ piloting the campaign.
The two_day event, which started off on August 22, witnessed a massive turnout of womenfolk and children. The celebrity icon â€œGidigoâ€ reiterated the significance of the campaign which is hinged on dirtâ€™s biggest lessons. He explained that stains are unavoidable in the overall development of a child and the ability of the Omo brand to remove the most difficult stains from clothing materials.
The campaign train visited Warri Street, Sabon Gari, UNDP Field, Samaru Extension, Kofar Jatau, Zaria, Forest Road, Kwangila, Zaria to connect with consumers of Omo multi_active detergent
The next leg of the campaign would be at designated areas in the various regions across Nigeria.
assure mothers that there is no need to entertain fear when their children engage in outdoor activities as Omo multiactive detergent powder formulation is specially designed with enzymes that remove tough stains without affecting the quality of the fabric.
The Omo Stains Challenge is a unique experiential initiative with an exciting touch of Corporate Social Responsibility.
The essence of the new campaign is to protect the future of children who are the leaders of tomorrow. This underlines the philosophy of Unilever Nigeria Plc in taking the interest of consumers into consideration in its plans to deliver quality products to the market.
A total of N200,000 is to be given away every weekend in the promo which takes place in Abia, Anambra, Lagos, Oyo and Kaduna States and in the Federal Capital Territory, Abuja.