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Dana Electronics train Whirlpool dealers

As part of activities to consolidate its Nigerian market share, Dana Electronics Limited, authorised distributor of the Whirlpool home appliances in Nigeria yesterday held a training session for a number of the brand dealers across the country on the current and new product line ups.

The specialized training session attended by more 100 dealers and distributors from Lagos, Abuja, Kano, Port Harcourt, and Onitsha provided participants the opportunity to further understand and appreciate the functionality of various Whirlpool products and the support offering available to individual product.

Speaking at the opening of the training, Mr. Ravi Samtani, Senior Sales Manager, Dana Electronics Limited said, “Trainings such as this are opportunities that are highly anticipated by the management of Dana Electronics Limited as it provides us the avenue to interact with our dealers and distributors who have contributed hugely to the success of the Whirlpool brand in Nigeria. The presence of Whirlpool representatives amongst us guarantees that dealers will get new information on the uniqueness of on products, especially the unique in_built mechanisms specially designed to provide customers value for their money.”

Mr. Samtani explained that the need to ensure that customers get maximum value from their products necessitated the training of dealers and distributors who interact with the end users of Whirlpool products. He announced that participants at the training will have the opportunity to experience the full range of Whirlpool products on exhibition at the training and expressed optimism that the Whirlpool brand will ride on its high standards to establish its own strong loyalty from consumers and dealers alike.

Mr. Massimo Maggioni, Training Manager, Whirlpool Corporation said, “The fact that Nigeria is a key market for us is what informed our decision to regularly train and dealers and distributors over here so that can effectively sell the uniqueness of the products to the end users.
qualities that have kept us ahead in business and No 1 in the world for close to a century now.” Mr. Maggioni added

The training which is the second among series of training planned for channel partners was organized to showcase the full range of Whirlpool products which includes refrigerators, gas cookers, washing machines and dryers, dish washers and micro_waves. It was also aimed at helping dealers and distributors appreciate the high quality and unique mechanism built in all Whirlpool products which make them world class products.

Introduced into the world market 97 years ago, the Whirlpool brand of home appliances have been recognized in Europe and America as the world leader in domestic appliances with 40% gap difference from it nearest competitor. All Whirlpool appliances come with a one year pan Nigeria warranty with after sales service being provided by Dana Electronics through dedicated service and collection points across Nigeria.

Dana Electronics is a subsidiary of Dana Group of Companies, a conglomerate in diverse sectors of the Nigerian economy ranging from automobiles and aviation to FMCG and pharmaceutical amongst others.


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