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Pathfinders rebrand, as Ghana approves logistic services

By Kenneth Ehigiator
Aviation Consultancy firm, Pathfinders International Limited, has secured the approval of the Ghanaian government to operate at airports in the country.

This comes as the company has re-branded its staff uniform to tally with Nigeria ’s re-branding efforts.
Managing Director/CEO of the company Mr. Obinna Onyenso, who disclosed this at the uniform re-branding ceremony at the Murtala Muhammed International Airport, Lagos, said the forays into Ghana was part of the company’s expansion programme.

He noted that Pathfinders had done well operating in Nigeria, having spread its services to airports across the country, outside the Lagos airport, the company was desirous of taking its services abroad.

Onyenso, who didn’t want to be drawn into unveiling plans for the Ghana operation yet, tasked the staff to key into the country’s re-branding project and be ready to project the nation’s image positively, particularly as they are the first contact with foreigners visiting the country.

Pathfinders, according to him, is actively involved in passengers profiling, crowd control, cargo clearing organization, ticketing and reservation.

“ Nigeria is re-branding; we are also re-branding at Pathfinders, that is why we have changed our uniform.  Everybody wants to take responsibility for anything he/she does rightly or wrongly.

“Remember, this is your part of Nigeria .  If we have great feelings for our country, we should show it in our operations.  We will not beg for respect; we will earn respect,” Onyenso charged the workers who looked resplendent in their new uniforms.

The company’s Manager, Human Resources/Legal, Barrister Nkechi Onyenso, also reiterated the fact that the company has not done badly, having grown to have a staff strength of 270 workers spread around airports in the country.

She said the company, at the moment, has five airlines it was handling its affairs, including British Airways, South African Airways, Iberia , Alitalia and Aero contractors.

According to him, Pathfinders is currently striving to take on more clientele, especially among the major domestic carriers in the country.



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