ByÂ Princewill Ekwujuru
The Nigerian advertising and marketing industry is setÂ for a new dimension inÂ advertising land scape, courtesy 3D Impact Media West Africa, as it unveils 3D advertising solutions to the market.
3D Impact Media west Africa is a partner of the 3D global network. The 3D advertising solution is an Out of Home (OOH) media that bring products and services to life with capacity to attract consumers at least four times higher than the current 2D advertising solutions already in the market. Information had it, that it is proven to increase sales by over 80 percent andÂ preferred by about 90 percents of audience compared to other formats.
Dr. Mike Kronenberg, Marketing Director and Media, Global Chief Executive Officer, of 3D global networkÂ at the unveiling ceremony that all around the globe, with particular reference to Brazil, South Africa and Australia, said that 3D is the latestÂ solution in the world of new media, whilst advising that practitioners needs to take advantage of it.
His words, â€œour mission is to introduce this new cutting edge innovation to sub_Saharan Africa starting with Nigeria, to aid brands and organizations get the desired attention of their target consumers in a very speedy and engaging manner.â€
â€œHitherto, people could see the illusion of 3D on screens only when they wore special glasses designed for that purpose. With our software and screens 3D images can now be seen with the naked eyesâ€ Kronenberg stated.
In addition, he said that the organization will deploy the solutions primarily for media advertising, in_house networks, fairs and exhibitions.
While he noted that it will subsequently be deployed for architectural, military and other technological uses.
Continuing, he said, â€œfor Advertising, we will set up indoors, in Key public places including malls, airports and others with special 3D screens and feed_in advertising materials that will show in 3D format â€“ with their key messages right in front of their audienceâ€
Speaking,Â Solomon Itegboje, President, 3D Impact Media West Africa said that the medium is a shift from other advertising formats.Â â€œIts versatility ensures that brand messaging can be everywhere and targeted â€“ impact is wherever and whenever customers go. Interestingly, it surpasses traditional media in terms of attention, engagement, recall, acceptance and cost efficiency; it also gives complete market differentiation and interacts, engages and entertains onlookers than any other media has ever done.â€
The president stated that 3D impact MediaÂ operates in over 25 countries of the world and offers a versatile platform which interacts with viewers, stimulates prompt brand discussion and better brand awareness; it significantly pulls higher brand advertisement recall and retention, ensure customers interaction and connection through the new experience; Its high impact on the overall increases sales and market share and lower marketing cost with higher impact through effective campaigns.