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NBC Tackles Competition with Sales Academy

By Michael Eboh
Nigerian Bottling Company Plc, bottlers   of Coca-Cola products in the county, said it’s on the move to tackle competition in the Food and Beverages Industry with its just launched Sales Academy.

Speaking during the launch of the Academy in Lagos, Mr. Moses Onuwe, Head, Human Resources and Commercial, disclosed that the launch of the academy is a strategy designed to maintain its leadership position in the beverages industry, consequently, improving on its turnover and key financial indices.

He said, “The sales academy will create a pipeline of highly resourceful sales personnel that will ensure succession and sustainability as well as establish a structured approach to sales and marketing and leadership training. By developing leaders for our business, we are also developing the future leaders for our great country.”
He disclosed that the decision to establish the training academy is borne out of the fact that the market is dynamic with new players emerging at quick intervals, thereby, increasing competition in the sector.

He noted that the basic responsibility of the sales academy is to grow people, ensure visibility of its products, by equipping its staff with the right skills to meet the dynamic needs and tastes of its huge number of customers.

“We have seen that the market place is dynamic, new players are coming and competition is growing, hence the need to keep our staff abreast of development in the various market. We are also aware that 20 per cent of the market has not been explored by us, this training we believe will help improve the skills and abilities of our sales force to penetrate these markets. We hope to put in the staff, new ways of doing things, helping them imbibe and articulate improved knowledge of sales.

He further stated that the academy will help churn out personnel with strong self-confidence, highly customer-focused and customer-driven with the urge to win and obsessed with moving to higher levels in the areas of endeavours.
He disclosed that the academy’s curriculum is developed to provide incremental logical and progressive learning steps, thus ensuring alignment in respect of operational execution and excellence.

He further announced its plans to set up a toll line in the near future to cater for the needs of its vast number of customers, noting that the toll line which will be manned by graduates of the sales academy, will also serve as a means of getting feedback from its customers.


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