A new business programme, otherwise known as â€œBusiness Roundtable,â€ is set to make its debut.
The programme, an initiative of ICT Watch Network is designed to showcase the achievements of enterprises with solid track records in their areas of operations.
Planned to feature only the chief executives of a select successful businesses, the Business Roundtable is a monthly programme to be aired on a network of television stations with extensive feature articles and interviews published in all of the countryâ€™s major national daily newspapers.
Giving a breakdown of the programme during the weekend, Mr. Tayo Adewusi, the programme coordinator said the forum would be in form of a roundtable discussion with a moderator, and three seasoned journalists as the main panellists. He also disclosed that more newsmen from all the major electronic and print media would form the floor audience.
According to Adewusi, â€œThis one-hour programme will be transmitted live on Focus TV, an IT-based cable channel with a bias for ICT, entertainment and sports and the like. It will also be recorded and an edited version of the event will thereafter be aired on ICT WATCH NETWORK on MITV, TVC and AIT INFOTECH NETWORK for television.â€
He said the programme offers a discerning executive the unparalleled opportunity to showcase his product and services.
â€œThis event, like the pay off says, is a forum for you and your company to be celebrated while putting your companyÂ products in focus and this gives you a platform to have a number of rolled_up banners to be used as backdrops among other branding opportunities,â€ Aduwusi added.
According to him, big businesses are already showing interest in the programme, the programme coordinator stated that the high point of the Business Roundtable programme will be the Annual Enterprise Award slated for June 2010 where a highly reputable of business personalities would choose from among the programme participants deserving prize winners.
The programme is scheduled to hit the television screens just as the indigenous television station, Focus Television, marks two years of operations.
Adewusi who also heads Focus TV as its CEO said of the second year anniversary of the company in October 3rd 2008, said the company commissioned its first modern studio. â€œThis is one of our flagship programmes and we are partnering with some media houses both in the Print and the Electronic and we are set to hit the airwaves hard., Just watch outâ€
On the challenges faced in the industry especially with the global economic meltdown, Adewusi said, â€œSituations like this calls for us to look inwards and we are poised to celebrate enterprises that are unique and who are worth emulating.â€
Meanwhile, the Business Roundtable would feature the CEOs of 20 Most successful Nigerian Companies. The participants cut across all sectors of the Nigerian economy.
â€œThe idea is to showcase the enterprise and hard_work behind these successful entities and in the process serve as inspiration for aspiring businessmen and women. It would also help the participants break new grounds in sales and marketing.â€ Adewusi said.
Focus TV is an indigenous television station with a bias for ICT reporting. Its core area of broadcasting includes entertainment, sports and general business. Founded in 2007, Focus TV has its headquarters in Ikeja, Lagos with an audience that extends to nearby states.