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Accolades for Close Up’s Brush Day & Night campaign

By Chioma Obinna
The ongoing Close Up Brush Day and Night campaign aimed at changing the poor oral hygiene habits of Nigerians as well as encourage brushing day and night has been applauded by the heads of Primary Schools visited by the Social Mission crew, which is commissioned for the pan-Nigeria activations in 600 schools across the country. The crew has already visited schools in Lagos, Imo and Kano States.

Category Manager, Oral Care at Unilever Nigeria Plc, Onome Odili said the initiative is in response to the need to check the increasing cases of dental related diseases in the country.

“The central objective of the campaign is to change the brushing habits of the populace especially children as it is a well known fact that habits learnt early last a lifetime. This has necessitated a need to quickly expose school children to good oral health knowledge/practices,” she noted.

Dr. Ayejugo Oluwatosin, a dentist at the  Lagos University Teaching Hospital (LUTH) attending to Miss. Eniola Onabanjo of Tomobid Nursery & Primary, Agidinbgi, Lagos, during a visit of the Close Up Social Mission Crew to the school recently, as part of the Pan Nigeria brush Day & Night campaign.
Dr. Ayejugo Oluwatosin, a dentist at the Lagos University Teaching Hospital (LUTH) attending to Miss. Eniola Onabanjo of Tomobid Nursery & Primary, Agidinbgi, Lagos, during a visit of the Close Up Social Mission Crew to the school recently, as part of the Pan Nigeria brush Day & Night campaign.

Speaking on the initiative when the Brush Day + Night crew visited Tomobid Nursery and Primary School Agidingbi, Lagos, Mrs Tokunbo Doherty; the Proprietress  commended the enlightenment programme. “The simplicity and the demonstrative nature with which they are being taught the importance of brushing day and night to avoid bacterial infections and having cavity on the teeth will make the message memorable and ultimately lead to the practice of brushing twice daily.”

At Opebi Primary School, the headmistress acknowledged the power of emulation on which the campaign is built saying it stresses the power of emulation between  parents and children in achieving total and good oral health for everybody in the family and the society as a whole.

Headmistress of Olusosun Primary School, Oregun said : “It is impressive to see these children having the opportunity of having free dental checkups on a platter of gold through the efforts of the Close Up Brush Day + Night Initiative.”

This, she further noted, would make the children to easily embrace the message of brushing twice daily, as well inculcate it, as part of their lifestyles. “With the gradual passage of this message to the kids, the society is bound to experience less cases of dental cavity and all forms of illnesses that poor oral health exposes us to,” she further said.

The Close Up Brush Day & Night   crew has visited over 20 schools in Lagos and environs and  over 30 schools in Imo and Kano States. The campaign emphasises the need for the children to eat vegetable, milk and lots of fruits like groundnuts as these help them to keep their teeth healthy.

They are informed Close Up toothpaste contains  fluoride which gives strong teeth as well as micro whiteners and active mouth wash that removes germs and gives fresh breath.


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