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Vitafoam launches new products & Comfort Centres

Kingsley Adegboye
Vitafoam Nigeria Plc,   has introduced a new range of foam products into the market. The company has also unveiled Vitafoam Comfort Centres in Lagos .

Speaking during media presentation of the products at the Comfort Centre,  the Managing Director/CEO, Dr. Dele Makanjuola stated that the essence is to educate the general public that Vitafoam is not about foam and mattress but a brand with a wide array of products that delivers Vitality and Comfort.

He went on to add that the preoccupation of Vitafoam has been on how to consolidate its core business with the introduction of innovative value added products and services.

The company, he added, has carved a niche for itself in the industry by its offer of a vast array of high and superior quality products that present the customers multiple choices.

The Special Guest of Honour, Prince Adeniyi Oyemade, Commissioner for Commerce & Industry, Lagos State, who was represented by Mr. Lateef Kaka, the Director of Commerce of the ministry commended the efforts of the management of the company for the initiative and congratulated them on the achievement.

Oyemade said the array of products reflects the importance the company accords the consumers of its products in Nigeria. Vitafoam, he stated, is renowned for initiating innovations and expanding the frontiers of quality control in the foam and allied products industry.

“It is gratifying to note that Vitafoam Nigeria Plc has emerged as a major stakeholder in the Nigerian economy. I am informed that it is the largest foam manufacturing and distribution network across the country and the first to offer to the market a range of profile products that are versatile in use. The company is renowned for initiating innovations and expanding the frontiers of quality control in the foam industry. We are also optimistic that your vision will continue to complement the determination of the Lagos State Government at ensuring that our people live a better life”. He said.

Also speaking, Mr. Bashir Adetonmiwa Lasisi, a Director of the company re-affirmed the company’s commitment to delivering quality products and value added services to its teeming customers.

“The company is re-invigorating its one-stop-shop concept, the Vitafoam Comfort Centre, a model of selling foam products in the neighbourhood.

“The comfort centre concept was borne out of our findings that quote a number of people who make foam decision often leave the choice of foam product type/quality to either the driver or one form of help or the other. This is because most foam shops are located in crowded market places and may not present the convenience of accessibility,” he said.


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