Capital Hill rapper Kel tells anyone who cares to know that she is not in the Nigerian music industry to be a flash in the pan.
And unlike her other female counterparts, since her debut on Ill Blissâ€™ 2007 hit single â€˜You go woundâ€™, the rapper has been permanently in our faces.Â Having topped the charts with her hit debut single â€˜Waa wa alrightâ€™ in 2008, the sultry rapper is finally ready to drop her full body of work.
The 19 tracker -â€˜The Investmentâ€™ hits the stores on Monday June 22, 2009. It features contributions from Shank, Darey, MI, SLK, Tha suspect, Ill bliss and Jesse Jags. A video from the Tee- Y mix- produced track â€˜Too fineâ€™ was shot in Lagos , Nigeria recently with director Clarence Peters who also owns Kelâ€™s label.
â€œTo me, the investment is about strength and perseverance, â€œ explains the sexy rapper â€˜Things can go from bad to worst; people can say stuffs like sheâ€™s not going to last and all that, but they donâ€™t really know the time, money and strength, sweat, tears, blood and sacrifice myself and my team have invested into making this album a reality.â€
According to her manager,Â Osagie Osarenkhoe â€œThe album is long over due, itâ€™s about that time. I think Kel has paid her dues. The investment tells a story of aspiration, itâ€™s a reflection of passion and sacrifice.â€ She continues: â€œIt shows how we can aspire and against all odds, achieve our dreams. Kel has paid her dues, and she is still doing that now. But we take it as an investment, but when the time comes, the dividends will show.â€
Over the past years, the rapperâ€™s star has continued to rise. She has received both commercial and critical acclaim and has established herself as one of the fastest rising talents in Nigeria â€™s thriving hip hop industry. And sheâ€™s quickly strolling to the top, getting ready to become a big star in her own right.
The 23 years oldâ€™s 2008 hit single, â€˜ Waa Wa alrightâ€™ earned two nominations at the 2009 Hiphopworld awards and has topped charts within and outside the country.